Zīmola elementi
Brand Logo
Saldus Sweets logo embodies the history of the brand. The origin of the symbol "cow" can be traced back to the beginnings of the first fudge candy products "Gotiņa" produced in Saldus town in Latvia. Saldus Sweets logo must be used in all communication materials following the specified guidlines.
UPDATED 05.06.2026
Local Logo
For communication in local environment brand uses Saldus Gotiņa logo. This name of the brand is well known around region therefore only difference of the visual look is naming.
Brand Colors
To atchieve deep historical feeling of the brand color palette of the brand is simple and have monochrome feeling. Calm Blue and Light Beige color combination symbolizes milk, cream and freshness.
Logo Color Usage
Saldu Sweets as well as Saldus Gotiņa logos can be used Calm Blue on Light Beige and vice versa. Logos also can be used Black&White.
Clear Space
It is important to follow the rule of clear space around logo. It defines the distance to the border of the layout of other graphical object.
Typography
For decorative purposes use Jager Bold (VJ-type.com).
For informative and body texts - BrownLL (Lineto.com).
Jager Bold
BrownLL Medium
Stylized Titles
Examples of product names used with decorative font Jager.
Illustrations
Simple illustrations together with logo and decorative title creates natural, native, still modern creamy feel. Creating new illustrations it is important to keep the Jager font graphical style.
